Bachelor of Science in
Business Administration - Marketing Management
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About the Program
The BSBA in Marketing Management program equips students with the essential knowledge and skills for effective marketing and sales strategies. Covering product determination, target demographic delineation, and strategic marketing issues, the course fosters skills in responding to competitors, government regulations, and broader social issues. Key concepts include sales management, branding, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.
Program Educational Objectives
Three to five years after graduation, the graduates are expected to:
- Demonstrate professional expertise with ethical responsibility in the practice of the computer engineering profession.
- Show dedication and initiative in engineering research and innovation, or entrepreneurial ventures, and professional development.
Student Outcomes
By the time of graduation, the students of the program shall have the ability to:
- Ability to apply knowledge of mathematics and science to solve complex engineering problems.
- Ability to design and conduct experiments, as well as to analyze and interpret data.
- Ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability, in accordance with standards.
- Ability to function on multidisciplinary teams.
- Ability to identify, formulate and solve complex engineering problems.
- Understanding of professional and ethical responsibility.
- Ability to communicate effectively.
- Broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context.
- Recognition of the need for, and an ability to engage in life-long learning.
- Knowledge of contemporary issues.
- Ability to use techniques, skills, and modern engineering tools necessary for engineering practice.
- Knowledge and understanding of engineering and management principles as a member and leader in a team, to manage projects and in multidisciplinary environments.