Beyond Borders: CBAE Holds Global Marketing Seminar with Indonesian Partners
The College of Business Administration Education (CBAE) of the University of Mindanao conducted a seminar titled Enhancing the Body of Knowledge of the Global Market on March 6, 2026, at the DPT Auditorium, gathering International Marketing students from various UM branches for an academic exchange focused on global marketing insights.
Students from UM Panabo, UM Tagum, UM Digos, UM Bansalan, and UM Main participated in the seminar alongside faculty members and guests from Petra Christian University in Indonesia, fostering cross-cultural learning and strengthening international academic collaboration.
Through the seminar, students gained valuable insights into customer behavior, branding strategies, and marketing performance measurement from an international perspective, further enriching their academic experience as future marketing professionals.
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